Purchase Lift Measurement
• Pre/post or control/exposed measurement of spending can drive concrete ROI analysis
• SKU-specific items are recorded real-time from partner’s point of sale system
• Purchase quantities and revenue analyzed from retail locations throughout the USA
Point-of-Sale (POS) platform in thousands of independent convenience stores across the US.
Product-Level (SKU) Data to understand if on-screen ads impacted sales in those locations.
Did on-screen ads help sales of product?
Did sales increase during the campaign?
Did sales outperform competitors?