At NRS DOOH MEDIA, we work with advertisers and agencies to bring their message to the retail community through Digital Out of Home advertising.
Established in 1990, IDT Telecom is a pioneer in Prepaid and VoIP telephony. Today, IDT Telecom is an industry leader in prepaid communication and payment services through its Retail division, as well as one of the world’s largest providers of international voice termination through its Wholesale division. IDT is listed on the NYSE, employs over 1000 people across 20+ countries and has revenues in excess of $1.5 billion.
NRS, a subsidiary of IDT Corporation, was created to leverage relationships with both customers and merchants. NRS operates a point-of-sale (POS) terminal-based platform for independent retailers and bodega owners nationwide. The platform provides a robust portfolio of tools to help these retailers compete more effectively including rewards programs, consumer coupons, wholesaler discounts, and integration with Boss Revolution® communication and payment service products. Consumer packaged goods (CPG) suppliers are able to leverage the NRS platform to provision promotions, coupons and special offers to independent retailers and their predominantly urban, ethnically focused customer bases nationwide. NRS is a subsidiary of IDT Corporation (NYSE: IDT).
With NRS DOOH MEDIA‘s unique advertising offer, which is unlike that of any other company, advertisers will reach a captive audience in the growing independent retail market. NRS is excited to offer merchants a revolutionary point of sale system that is changing the way retailers do business. Our sleek POS allows advertisers to reach a broad demographic of all ages and cultures, including but not limited to the Hispanic, Asian, African-American and global multicultural markets. With 5 million+ nationwide consumer impressions a day, our POS displays build B2C and B2B branding awareness, boost retail sales and increase customer loyalty.
REACH URBAN CONSUMERS WITH DOOH ADVERTISING AT THE POINT OF PURCHASE
ON-SCREEN AD MEDIA
VIDEO & STATIC ADS
CUSTOMER ENGAGEMENT AT POINT OF PURCHASE
MONTHLY POINT OF SALE AD IMPRESSIONS
POS UNITS INSTALLED EVERY MONTH
TRANSACTIONS PER MONTH
THE NATIONAL RETAIL SOLUTIONS POINT OF SALE SYSTEM
The NRS POS integrates robust hardware with the most powerful, user-friendly merchant interface and management system for retailers. Its 15”, high definition, customer-facing screen helps merchants market your products, increasing branding awareness, customer loyalty and revenue.
- National Retail Solutions, Inc. was Est. 2015
- NRS is a Division of IDT (NYSE:IDT)
- NRS has Thousands of POS Terminals Installed in the US
- NRS is Growing at an Avg. Rate 300+ Stores p/mth.
SCAN DATA AT THE FINGERTIPS
NRS HAS THE KEY TO THE URBAN BLACK BOX OF DATA
NRS DOOH MEDIA is more than just a state-of-the-art point of sale solution for independent c-stores, mini marts, bodegas, liquor and tobacco stores across the United States. We are the only organization today that captures targeted, daily point of sale data from cooperating retailers. We track over twenty five million transactions monthly, and are consistently increasing our coverage at an average monthly rate of 300 stores.
• UPC SCAN DATA
• COMPETITOR SCAN DATA
• INSTANT GAP REPORTS
• CORRELATING BASKET DATA
• RETAIL SELLING PRICE BY STORE
TOP TEN DMAs:
NEW YORK TRI-STATE
MIAMI / FT. LAUDERDALE
DALLAS / FT. WORTH
SAN FRANCISCO / OAKLAND
LAUREN – AGE 28: BUSY MOM & SONOGRAPHER; VISITS GROCERY STORE WEEKLY FOR PERISHABLES, DIAPERS & OCCASIONAL COFFEE
ROLANDO – AGE 54: HUSBAND & HANDYMAN; VISITS BODEGA DAILY TO PURCHASE HIS FAVORITE NEWSPAPER, GROCERIES AND LOTTERY SCRATCH-OFFS
CHRISTINA – AGE 18: OFF TO COLLEGE; FREQUENT BODEGA SHOPPER WITH FRIENDS, ON THEIR WAY TO AND FROM SCHOOL EACH DAY. SHE ALSO OFTEN WALKS HER LITTLE SISTER OVER, FOR ICE CREAM AND SNACKS
JOSH – AGE 37: DOG WALKER; VISITS LOCAL C-STORE FOR BREAKFAST ON HIS DAILY ROUTE, BACK EARLY AFTERNOON FOR HIS COFFEE FIX
NICOLE – AGE 56: FOOD BLOGGER; BY DAY, SHOPS AT THE LOCAL BODEGA FOR INTERESTING ITEMS TO SAMPLE AND PROMOTE. BY NIGHT, SHE TESTS RECIPES ON HER FAMILY
JOHN – AGE 47: ACCOUNTANT; STOPS OFF AT THE C-STORE IN HIS BUILDING EACH DAY FOR A PROTEIN SHAKE AND BANANA, ON HIS WAY UP INTO HIS OFFICE. SOMETIMES PICKS UP FLOWERS THERE FOR HIS GIRLFRIEND
National Retail Solutions provides the broadest coverage and most accurate urban market view. This information enables companies to understand opportunities within the independent retail market channel and develop strategies with this growing consumer. With this information on hand, you can begin building long term success with niche consumers.
WHO ARE THESE CONSUMERS BY ETHNICITY & COUNTRY OF ORIGIN?
HOW OFTEN ARE THEY BUYING MY BRANDS?
HOW DOES MY CATEGORY AND BRAND PERFORM WITH THESE CONSUMERS?
WHAT IS THEIR AVERAGE BASKET SIZE PER DAY, PER WEEK & BY STORE?
WHICH COMPETITIVE ITEMS ARE SELLING BEST?
WHAT IS THE BEST SELLING PRODUCT BY PRICE, SIZE, FLAVOR, ETC.; BY MARKET OR ACCOUNT?
Eliminate blind spots in the ethnic retail arena
Grow your business within this untapped channel
Identify key areas of opportunities and assess performance by better understanding how developed your brands and category are among these consumers
Gain a better understanding of whether your brands are getting their fair share of the ethnic channel
Improve activation by better understanding your performance and developing programs to drive results for you and the retailer
Understand your market share against your competitors, so you can develop better tactics to grow your business within this untapped channel